Emotions & Expressions


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Inside the structure of Headshots , when all the fundamental elements comeΒ together, it’s time for the final touch. Emotion. This will make all the difference and will bring everything together.

Your clients are human beings and we all connect with others emotionally. Contrary to what a lot of photographers out there portray, we are not zombies!

When your client is in front of your camera, it’s your responsibility to make him give out an emotion. Coach them, so they can express happiness, confidence, approachability. Showcase their best features!

The result will be Headshots with life and emotion. They will convey an expression with a message that the viewer is going to recognize and connect with.



If you have an actor, you can go even further, coach them to express a range of emotions that resembles the kind of roles they like the most.
By doing this your giving much more value to your client and in return you’ll become more valuable too.

I hope this info helps you πŸ™‚Β 


Chad Hendrix


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I was sending out emails prospecting for new clients, and I got a reply. My first Headshot client! I was very excited and nervous at the same time. I said to myself, “The photos have to be amazing!” The next day I met Chad, a realtor that wants to change the market and help people to get their dream home. He said he liked my work because it was different, like he is.

It was a bit difficult getting loose at the begining, but after some coaching and silly stuff he started to have fun and the camera was not there anymore. He has confidence with himself and it shows in his photos.


It’s important to create an atmosphere here your clients are at ease, they can have fun and be themselves.
Final result: happy client + great images πŸ™‚Β 

Clean background


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An important aspect t of a Headshot is to show the subject without taking way the viewer’s attention. This seems simple but its easy to overlook the color of the background. It should clean, no crazy patterns or strong color like red or neon green!
They can be white, grey or even with a little texture. Make it present but very subtle.
Remember, the background is an element of the photo but he is not the center of the attention, your subject is.



The next blog will shed some more light on the elements of a successful Headshot.

The Key Elements of a Successful Headshot

One common element that movie screen’s, TV’s, and computer monitors all have, is that they are in a horizontal format. This is because our eyes see first this way. Using this composition will help create a better looking Headshot. The viewer will see a more natural and up-close look. Using the vertical format however, will make the eyes feel trapped in the picture, leaving them no where to go. For me, horizontal is the winner of the two and the only way I choose to create my Headshots. Besides the composition, the lighting you use goes hand in hand with helping to create a better looking image. Read more in my next blog on how you can use light to your advantage.


As you can see in the two photos above, the one with the horizontal composition has a more natural, closer look as if our eyes are actually seeing that person instead of a photo. The vertical one gives the eyes a trapped feeling.

“To gain or not to gain trust, that is the question.”


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Do you trust YOUR image?

As a Headshot Photographer my main focus is to always build trust with my clients. This is not just important for my business, but for ALL businesses! To get and keep clients, they must be able to trust you.

Whether you are a VP, CEO or even a real estate agent, you know that you must have an image to represent yourself. These images can be seen on something as simple as a business card, to even a huge billboard.

Too often people will put on their best clothing and head out to a local photographer that showed up in their Google search. There they are standing in front of the camera, eyes wide and a blank face waiting for the click of the camera. After a “Thank you” and “That’s it”, they’re on their way out of the door with the perfect Headshot. Or so they think.

If you need a professional Headshot, please DO NOT just assume that the photographer you pick will be be the best one, or that they will provide you with a quality image, based solely on the prices they charge. This is one thing I can’t stress enough!

Some will say, “Oh that’s not important” or “I don’t care about that. I just need a picture.” You do need one, but one that represents you at your best. Not half assed! You’ll gain trust from clients if your image transmits confidence, friendliness, approachability and authenticity! These are just 4 of the key factors that play a huge role in the process of creating a great Headshot, which I elaborate more on in my next post.


I hope you’ll find this information helpful the next time you’re gearing up for your new Headshot!

Where is your value?Β 


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Today I want to talk to you about the value you need to have, to win against your competitors. I found that a lot of the actors and actresses that are trying to succeed in their career are missing value. I say this because the photos in their portfolios are not helping them and are not giving them value. Imagine that a casting director is looking for an actor to do a roll as a homeless person and another as a badass criminal. If you already have a photo showing you representing those personalities, those images are going to stand out and will be like gold! They will help visualizing how you would look playing those rolls. It helps the casting director and it gives you value and an advantadge.


You may ask: “How can I know what personalities or rolls do they need? ” The best answer is: Be prepared!


This means that you need to have photos showing a range of different emotions; from a really nice person to a very mean one.
This kind of portfolio will bring a lot of value and shows that you are great in any kind of situation or roll.
This way you will have higher chances of being choosen.
Thats it for this post, I’ll see you on the next one!
Thanks πŸ™‚

Where is your smile?Β 


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On a recent session, I had a bit more of a demanding client. Some are happy to be in front of the camera, and others are more shy. However, it’s always rewarding to create images that amaze your client. Elya is a recent client that I had the pleasure to work with.  

This was her first pro session and she was a bit nervous, but that’s perfectly normal. As the session went along and with my coaching, she became more relaxed and suddenly the camera was not there! 

She was able to relax and give more natural expressions and reactions to my directions/misdirections. 

Here is an example: “Give me a look like if you are neither here or there.” “Give me a cornfused look.” 

I always do what’s necessary to obtain a great expression or reaction. Although, sometimes I may ask something that doesn’t make sense. πŸ™‚

At the end, she was very happy with the photos and that is all that matters! 

I hope my images serve her well and help her achieve the goals she has.

On to the next client! πŸ™‚

Fixing My Camera :)Β 


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I’m a Canon shooter, and a few weeks ago I got a 1Ds body. It’s a great camera and the image quality is amazing! The only complaint is that I have been having a bit of a difficulty taking out the memory card. The cover doesn’t have a spring to make it pop open when I twist the lever.

 Hmmm, what can I do? So I thought of a way to fix this situation. 

You only need two things;

– an old lighter

– a precision screw driver


– First, take the lighter apart and find the spring that is in the back part where the flame comes out. 

– Next, with the screw driver; take out the screw that is right beside the hook that closes the cover. 

– Then look for the spring, and open up a bit the spiral ( looks like a hook) so that you can fit the screw into it, and screw it back into place.

– At last, check to see if it closes and opens ok. 

And there you go. Just like new! 

I hope this post can help some of you out there. Let me know how it goes for you. 

Thanks, and see you on my next post! πŸ™‚

My creative space :)Β 


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Today I’m sharing some images about my space. It’s what I call a “living room” studio, not very big but with a lot of creativity! 

The backgrounds that I use are handmade by me so I can deliver a more unique and different look to my clients. 


My mission is to improve the digital image of the corporate, actors, models and everyone else. 

Some of you might think that is ok to have your funny Facebook pic on your website, Twitter or LinkedIn. To your friends it might look ok but if you are representing a company or providing a service, be careful! 

It’s very important to have a professional image that helps to build trust so that your clients take you serious. Even if you are applying for a job, you want to look professional not goofy or not very confident.

So my objective is to provide you with images that will make you stand out from the crowd and showcase your best features.

That’s what I do at my creative space. πŸ™‚ 

Thank you for joining me, I’ll see you all in my next post! πŸ™‚ 

How are you treating your digital image?Β 


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Today, I easily find on corporate and business websites, images that are misleading! Someone has established that “to look good” your profile picture must in black and white. There is a great preoccupation around this, leading to an overlooking of much more important factors. 

We must remember that we are looking at a professional environment not a artistic/creative one.

– People are in colors not B/W

– Sometimes the contrast is just a lot too much! 

– The light used is not the best to reveal the persons personality and features. 

– The backgrounds are very distracting or even added in Photoshop making the final image inconsistent and weird πŸ™‚ 

– And even when all the previous factors are corrected, there is the subject expression, they are: 

– Ready to run! If you look away for second, they are gone! 

– Afraid that it’s going to hurt, like your giving them a shot with a huge needle! πŸ™‚ 

– They become zombies and forget where they are. You say something to them and they answer: “Waann?” πŸ™‚

– Some become uncomfortable and that’s ok. I’ll coach them and they’ll be alright, ready for some great photos! 


Main point is, a Headshot has to convey the best of your clients and is the photographer responsibility to make that happen. It doesn’t matter the gear  or the lights you have in your studio, it matters what you can extract from your clients! And that will be revealed by your portfolio. 

Coach your clients and create the best images they’ve ever had. Make them your celebrities, make them stand out for the crowd and they will thank you forever! 


Thank you for your time and see on my next post πŸ™‚ Thanks guys and talk to you soon! πŸ™‚